Shane worked as a contracted events-support mechanic for a wide range of clients for eight years, servicing manufacturer product as well as supporting sponsored racers at events across the U.S. and Canada. He was persuaded to join DT Swiss (a longtime client) as a full-time employee in 2010, where he created their events program, purchased and built out their Sprinter vans, and attended a sizable calendar of road and mountain events. His job grew to include U.S. marketing, media relations, and sponsorship, giving him a well-rounded view of bike industry events and marketing. Prior to his life on the road, he worked in bike shops, moving through the mechanic ranks at Wheat Ridge Cyclery in Denver, Colorado. Additionally, he spent six years doing custom suspension tuning for motocross riders. He’s been riding and racing bikes since his BMX days as a youngster, and he’s still going strong on the mountain bike.

* Events and Marketing Manager, DT Swiss – 7 Years
* Owned Events Contracting Company – 8 Years
* Race Team Manager – 2 Years
* Bike Shop Mechanic – 5 Years
* Bike Racer – 10 Years



Marty worked as a volunteer mechanic for the MAVIC neutral service program, repairing bikes and working to perfect high-speed wheel swaps at road, mountain and cyclocross events. She also worked at bike shops in Colorado, fixing bikes for local residents as well as a constant stream of visiting riders. Most recently, she worked full time for wheel manufacturer DT Swiss. In that role, she provided technical service and wheel demos at races, festivals, and tours, while also assisting in marketing with ROI analysis, photography, writing, social media and event promotions. Her passion for mountain biking has remained obsession-level since she began riding 18 years ago, keeping her up to date on the technologies involved in suspension, dropper posts, internally-routed hydraulic brakes, etc.

* Events and Technical Support, DT Swiss – 2 Years
* Event Mechanic, MAVIC Neutral Support – 5 Years
* Program Manager in the bike industry – 5 Years
* Bike Shop Mechanic – 2 Years
* Photography and Writing Career – 15 Years



“Nothing Adventured, Nothing Attained.”
– Peter McWilliams